Women In Sports - How To Improve Gender Equality

 

Sport has the power to change lives. The ability to drive gender equality by teaching women and girls’ teamwork, self-reliance, resilience, and confidence. Women in sport defy gender stereotypes and social norms, make inspiring role models, and show men and women as equals.

In a 2020 report, Deloitte called women's sports "ripe for greater monetization" and predicted it would become a $1 billion industry in the coming years. And payments for rights to TV deals are expected to be one of the main drivers of such growth.

How has women's sports participation changed?

Women's interest in the sport continues to grow. The number of women who currently play sports or who closely follow sporting events is steadily increasing. This increase is of changes that took place in schools in the 1970s. The gap between men and women in sports has narrowed significantly over the last years.

 

Gender Inequality In Sports

Gender equality in sports means breaking down the harmful stereotypes that continue to make women less likely to take up sporting activities. It also means promoting women's advancement as professional athletes and leaders in the sports sector. There is not just inequality in participation and opportunity but also in pay. That comes mainly in professional sports, wherein in almost all cases, men make more money than women. Male athletes in basketball, golf, soccer, baseball, and tennis make anywhere from 15% to 100% more than female athletes.

How can gender equality be improved in sports?

Solutions

  • Support women's and women's sports as a fan or player. 
  • Take part in sports games for women of all levels.
  • Develop gender equality policies. Sports organizations must move towards gender equality. 
  • Avoid sexist language in communication. 
  • Create an outreach program. Hire some female sports managers.

Women's National Basketball Association: The WNBA celebrated its 25th season in 2021 with its most-watched season since 2008, with the public reporting a year-over-year increase of 51%. The WNBA broadcasts are even more diverse, with games shown on ABC, ESPN, CBS, NBA TV, Amazon Prime Video, Facebook Watch, and Twitter. For example, the WNBA's estimates compare well with Major League Soccer, which recently signed a branding deal with Apple TV worth about $2.5 billion over ten years. "The biggest products, most will stay on the air and the big cables for the next cycle," Desser said. "Everything else is going to be about finding the right place and finding a way to generate a balance of revenue that facilitates consumers and exposure." While women in sports are looking to continue to grow with equal ratings and proper fees, there is reason to believe that sports media companies will see them as wise investments. 

Women in Football

The simple reason the women's game has not reached the same level as the men's is because it is not taken seriously enough, and the media think there isn't any interest. Boys are regularly offered opportunities denied to girls; they are encouraged to play football while girls are still discouraged.

December 12: Sarah Fuller becomes the first woman to score in a Power 5 college football game

Sarah Fuller made history Saturday when she successfully kicked an extra point in the first half of the Commodore's game against Tennessee. The successful PAT made Fuller the first woman to score a Power Five - the name of the five most successful NCAA football conferences - in a college football game.

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